This year, the cost of everything from food to fuel and travel has skyrocketed. You can now add prices to your Apple music and Apple TV+ subscriptions to that list.
as posted on 9to5Mac, the company has quietly increased the price of an individual monthly subscription to Apple Music from $9.99 / £9.99 to $10.99 / £10.99 and Apple TV+ from $4.99 / £9.99 to $6.99 / £6.99. Apple Music Family plans will see a corresponding price increase from $14.99 / £14.99 to $16.99 / £16.99.
The price increases also extend to the company’s Apple One plans, which bundle various services together. These increased as follows:
- Single: $14.95 / £14.95 per month at $16.95 / £16.95
- Family: $19.95 / £19.95 per month at $22.95 / £22.95
- Premier: $29.95 / £29.95 per month at $32.95 / £32.95
This is the first time Apple has raised prices for these subscription services in the US and, according to the company, the increases are mainly due to rising Apple Music licensing costs and expanding the catalog of shows and movies available on Apple TV+. since the service was first launched in 2019.
An Apple spokesperson provided the following statement to :
“Apple Music, Apple TV+ and Apple One subscription prices will increase starting today. The switch to Apple Music is due to an increase in licensing costs, and in turn, artists and songwriters will earn more for streaming their music. We also continue to add innovative features that make Apple Music the best listening experience in the world. We introduced Apple TV+ at a very low price because we started with just a few shows and movies. Three years later, Apple TV+ is home to an extensive selection of award-winning and widely acclaimed series, feature films, documentaries and children’s and family entertainment from the world’s most creative storytellers.”
Analysis: Are Apple’s Now More Expensive Services Still Worth It?
Apple Music ranked first among best music streaming services for its incredible value. It has long offered high-res, lossless music for the same price of $9.99 / £10.99, along with a wide range of albums and tracks in Spatial Audio. Compare that to market leader Spotify, which currently only streams music in a compressed, lossy format (although the company says it’s finally close to the release of a high resolution Platinum level priced at $19.99 per month, or twice the cost of your current ad-free Premium plan).
Even with the price increase to $10.99 / £10.99, Apple Music is still a great value when compared to services like Tidal, which also offer high-res, lossless music streaming, but for US $19.99 / £19.99 per month. After the price increase, Apple Music’s closest competitor, which offers high-resolution, lossless streaming along with Dolby Atmos music tracks, will be Amazon Music HD ($9.99 / £9.99 per month), although this service lacks Apple Music’s sleek interface and well-organized Atmos music library.
As for Apple TV+, the same as with Apple Music and lossless/high resolution, its base subscription tier supports 4K and Dolby Vision HDR – there’s no high-quality tier you have to pay extra for. Compare that to Netflix, which makes you pay double for these features when you upgrade from the $9.99 / £9.99 a month Basic plan (which doesn’t currently even provide HD streaming, though that will change in November when the Basic company with Ad plan drops).
A price increase for the Apple TV+ really does seem overdue: while its offerings were extremely limited at first, it now has plenty of high-quality original shows like Severance and Ted Lasso, as well as a strong selection of documentaries and films.
If you’re an Apple One subscriber, the walks are even less painful. I currently have a Premier Apple One subscription, which gives me familiar access to the following Apple services: TV+, Music, Arcade, Fitness+ and News+. They’re all used almost daily, and when you consider that it also comes with 2TB of iCloud storage for photos and other files, it’s still a great bargain, even if it now costs $3 a month more.
While I hate to spend more money monthly for anything, I can’t say these price increases for Apple services are outrageous, especially for the high-value Apple One plans. It might not help the company rack up new Apple Music or Apple TV+ subscribers, but I suspect most current ones probably won’t be cancelled. I know I’m not.