Apple TV Plus Needs More Than a Passing Showreel at iPhone 14 Launch

Almost a year ago, we published an article detailing the upward trajectory of Apple TV Plus and its threat to companies like Netflix, Prime Video and Disney Plus.

Apple CEO Tim Cook has just revealed a showreel of the streamer’s upcoming debuts via an introduction to the company’s iPhone 13 launch event. During the brief presentation, Cook also presented the audience with an account of the quality of Apple TV Plus programming, labeling it “home to the world’s greatest storytellers” and praising its recent awards show.

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