Realme held its annual fan festival August 24-28 and offered attractive deals on smartphones, tablets, laptops and more. The offers were live on online platforms such as the Realme store, Flipkart and Amazon, as well as offline stores.
Continuing the trend, Realme today announced that it will provide offers worth Rs 700 crore, which will include up to Rs 10,000 off smartphones and up to Rs 12,000 off AIoT products during its Festive Days sale, starting from 8 September. Offers will be available on all products and users can redeem them through realme.com, Flipkart, Amazon and major stores.
Realme said the Zero Hour show on Flipkart Live will have more details on the top models available on the platform, along with discounts and offers on September 8, 2022 at 1pm.
Realme’s growing graph in India
Madhav Sheth, CEO of Realme India, Vice President of Realme and President of Realme International Business Group, said in a statement: “We have launched a number of new products recently and they will all be part of these sales. Users will receive discounts worth Rs. 700 crore on all our products. These offers are our way of showing gratitude to our users who have supported us over the past four years.”
Customers can also redeem the Realme economy pass right after the sale goes live on 8th September and get benefits worth Rs 1000 as well as additional benefits. The Realme Savings Pass can be purchased on Flipkart for Rs. 99. Can be redeemed to claim a discount of up to Rs. 1,000 on Realme phones during the festive season. Plus, you’ll also get free screen damage protection and a Disney Plus Hotstar subscription.
Realme became India’s second largest smartphone brand in Q2 2022. Realme’s market share in Q2 2022 was 17.5%, up from 14.5% in Q2 2021. And shipments went from 4.9 million units to 6.1 million units from the previous year to this year.
Realme has been chasing Xiaomi since its inception. Realme as a brand was conceived by Oppo to pursue Xiaomi with the brand’s entire sales and marketing model being modeled after the latter. Realme is shipping more phones than its parent brand Oppo and even Samsung and Vivo. So your strategy seems to be paying dividends.