Dixon Technologies has won the sublicense rights to manufacture LED TV sets on Android and Google TV platforms in India. The company, which is India’s largest LED TV manufacturer with an annual capacity of 6 million units, is the first in India to have sublicense rights for Android and Google TV. Dixon can now design and manufacture Android and Google smart TVs in India. These TVs will be made available to all TV brands that currently import these devices from other countries.
For the record, Dixon has been making TVs for Xiaomi, Samsung, Panasonic, TCL, OnePlus and Nokia, among others, in India. Dixon Technologies, India’s second-largest electronics maker, also has agreements with TV companies such as Intex, Lloyd and Toshiba. It has manufacturing units located in Noida in Uttar Pradesh, Dehradun in Uttarakhand and Tirupati in Andhra Pradesh. Dixon Technologies also manufactures other electronic products such as washing machines, LED lamps, LED slats, cell phones, CCTV and DVRs, etc.
India’s smart TV market set to grow
The new agreement with Google, the company said, will enable it to provide a cost-effective, consistent and high-quality experience to existing customers and potential new brands, and further solidify its market leadership in the LED TV category.
Android TV and Google TV are two main operating systems used to power various smart TV models and Google’s own Chromecast devices. While Google TV is the latest OS, Android TV is the most popular in India right now.
Atul B Lall, vice president and managing director, “Google is a legendary corporation, and I am happy and inspired by the faith they have placed in Dixon. As the streaming environment evolves, consumer requests for more choice increase and Dixon’s product portfolio is ready to satisfy those desires.”
He added, “This is primarily due to the company’s unparalleled focus on innovation, backward integration, massive size and strong relationships with domestic and international companies. This is consistent with our efforts to support the government’s ‘Make in India’ policy.”
Dixon is also setting up a design center in India at one of its Noida facilities and will soon hire 200 people.
India’s smart TV market grew by 74% YoY in Q2 2022. The launch of smaller sized smart TVs in the range below Rs 20,000 is among the reasons for the good show in the market. The country’s smart TV penetration stood at 90% in Q2 2022, which is an all-time high and is expected to increase further with 21% shipment growth in 2022 due to the upcoming holiday season and the increase demand continuum.