Flagship phones are expensive – except, of course, when they aren’t, which appears to be the case with the Google Pixel 7, as a price leak suggests it will substantially undercut rival handsets.
According to Artem Russakovskii (opens in new tab) — the founder of Android Police — the Pixel 7 will start at $599, which is exactly the same starting price as the Pixel 6, and substantially lower than the $799 starting price of the iPhone 14.
Given that the dollar price is apparently the same as last year, we can theorize that other currencies could be too, which could mean the Pixel 7 will start at £599 in the UK and AU$999 in Australia.
They also claim that the Pixel 7 Pro will have the same $899 starting price as its predecessor – which could mean a £849/AU$1,299 price elsewhere.
From a source I trust 💯, here are the prices for the Google Pixel 7 and Pixel 7 Pro in the US, according to current data on Target’s systems. First, Pixel 7, codenamed Panther, $599, available in Snow colors, Obsidian and Lemongrass. pic.twitter.com/OqXt1qnHOLSeptember 22, 2022
These prices are apparently based on current data on Target’s systems and come from a source Russakovskii claims to be 100% reliable, so it seems pretty reliable, although of course we still take it with a pinch of salt.
The data also mentions an October 6 pre-order date for both models, which is the same day they are being announced. Google had already confirmed that date for the Pixel 7 Pro, so it’s no surprise to learn that pre-orders for the standard model will likely open as well.
October 13 is mentioned as the shipping date, although a recent leak pointed to October 18, and Russakovskii isn’t sure if this leak is wrong or if Target’s data here is out of date.
Ultimately, if you pick up one of these handsets from Target itself, you can apparently get a $100 gift card with the Pixel 7 and a $200 gift card with the Pixel 7 Pro, though it’s unclear if there are additional eligibility requirements. , in addition to just buying one of the phones.
Analysis: Undermining everything
The Google Pixel 7 isn’t just set to undercut the iPhone 14 – for $200, if this leak is right – but much of its other competition as well.
The Samsung Galaxy S22, for example, is also $799 (or £769 / AU$1,249), while even the OnePlus 10T is just over $649 / £629. That’s not too surprising – Google’s phones generally hurt competition, but in a world of rising prices and inflation, it’s good to see.
Fortunately, the price will remain the same as last year outside the US as well, but there’s no guarantee of that. Apple, for example, charged the same for the iPhone 14 as the iPhone 13 in its home country, but raised prices in the UK.
If Google keeps prices relatively low, the Pixel 7 could easily be a contender for our list of best phones.