Philips TVs unveiled their latest high-end OLED TVs at a Berlin event on the sidelines of IFA 2022, and I had a chance to get in touch right away, and they are a very interesting pair.
They’re the Philips OLED+ 907 and the Philips OLED+ 937, and they’re a lot like a little brother and a big brother, both fighting for a spot on our list of the best OLED TVs.
What they have in common is that they’re both based on LG Display’s next-gen OLED EX panel – which is known as the ‘Royal’ panel and is capable of up to 30% greater brightness than previous OLED technology. That’s what LG uses in the LG G2 – and both feature a built-in speaker set from Bowers & Wilkins to avoid the need for a separate soundbar.
Both also use a custom version of Android TV 11 and include a new version of Philips’ excellent Ambilight technology, which is a subtle upgrade but brings out a little more vivid light and matches what’s on screen a little more accurately. .
But there are key differences: the OLED+ 907 comes in 48, 55, and 65-inch sizes, has a 6th-gen Philips P5 processor, and its speaker setup is a 3.1 configuration.
The OLED+ 937 only comes in 65 and 77 inches, uses the dual-chip version of the 6th generation Philips P5 processor, and its speaker configuration is 5.1.2.
I’ve seen (and heard) both running side-by-side, and I’ve also seen the OLED+ 937 compared side-by-side with the LG G2, Samsung S95B and Sony A95K in a room you might call ‘TV geek paradise’.
And when it comes to contrast, they’re really impressive – especially the OLED+ 937. Obviously, contrast is OLED’s specialty anyway, but through a combination of a very bright panel (by OLED standards) and some processing. Very advanced HDR on the 937, they deliver truly stunning dynamic range.
I’m told the panel is capable of hitting 1,300 nits, albeit in a small window of 3% in the most vivid mode – although I haven’t been able to measure that myself. Still, other OLED TVs struggle to hit 1,000 nits, while Philips showed us data that these TVs can sustain peaks of 1,300 nits for 10 minutes without any image retention, thanks to the in-panel heatsink.
In OLED+937, a new advanced HDR processing feature also means that HDR video brightness levels are evaluated by the TV in real-time for each individual frame, and different tone mapping efforts are applied to each frame as needed. This means that super-bright images and darker images are treated entirely differently, rather than a one size fits all. It’s very smart and can really help some non-Dolby Vision content.
The result of all this (plus a state-of-the-art image sharpening engine in the 937) is that dramatic yet realistic contrast I mentioned above.
Compared to LG, Sony and Samsung, the Philips TV delivered images that were many times sharper than the others because the dynamic range seemed to be better – with more detail in the shadows and highlights, you could literally see more of what was happening above.
However, I should note here that all the TVs were using Vivid mode or equivalent (Philips is now called Crystal Clear), and that means it wasn’t a uniform comparison. Despite the fact that some of them come configured for this, it doesn’t always show its dynamic range in the most realistic way, so we certainly won’t declare Philips a picture quality winner in this comparison. But it was still impressive.
Powerful speakers all around
And then there are the speakers. The 3.1 system on the OLED+907 includes 10 drivers in total, with 80W of power, so it really packs a punch. The scale and sound advancement is a big step beyond what any regular TV is capable of, and the rear-mounted bass driver delivers a real grunt.
And it’s all tucked away in a relatively thin strip of fabric along the bottom of the ensemble.
On the OLED+937 you have a speaker cabinet that is part of the stand itself and looks a lot like a dedicated soundbar. Here, you have three advanced channels, two angled drivers for left and right sound, and two upfiring drivers for Dolby Atmos.
This also provides very spacious sound and works great with movies and music.
The room I heard them in was mostly plywood, so I’m withholding any full judgment on their potential until we can analyze them in a real space, but when it comes to adding detail, unity, and open sound, they’re definitely pushing in the right direction. sure compared to the meager drivers found in something like the LG C2. We’ll find out if they’re among the best TVs for sound when we can properly test them.
In the meantime, if you want an all-in-one home theater option, they should definitely be on your radar. Well, they should if you’re in the UK and Europe – unfortunately, Philips’ OLED TVs aren’t available in the US just yet and will be no different.