Instagram creators will now have the option to sign up for the ‘Subscribers’ program through which they can charge their followers who want to see their exclusive content. This was recently revealed by Adam Mosseri, the head of Instagram, through a video post on the microblogging site Twitter.
“We want Instagram to be the best place online for creators to make a living,” said Adam Mosseri at the beginning of the video, indicating that the platform is moving towards other ‘paid content’ platforms.
“And a really important thing for creators everywhere,” continued Mosseri, “is sustainable income, because at the end of the day, if you’re a creator, you’re a business. It’s a great way to establish an income. sustainable and predictable income is through subscriptions.”
Creators who have signed up for the Subscribers program will be able to charge their followers a monthly fee and will have a “Subscriber Home” tab on their profiles. By clicking on the tab, followers can see the exclusives and, of course, sign up to be a subscriber.
In January, Instagram introduced Subscriptions with support for Stories and Live Video, which can only be viewed by paid followers. Then, as now, Instagram provided a badge next to the names of Subscribers who interacted with posts.
Coming to the present day, in addition, Reels and posts posted directly to subscribers will bear the ‘Subscriber’ badge and creators can also host exclusive chats, which can house up to 30 subscribers at a time, and interact with followers/fans. .
As Mosseri says, “This is just one step on a much longer path to providing creators everywhere with a whole range of tools so they can make a living online.”