JioMart brings the first end-to-end purchases on WhatsApp

Online shopping may never be the same in India. Imagine browsing products, adding products to cart and making payment all within WhatsApp, which is the most popular platform in India. This is becoming a reality in India with Jio Platforms and Meta announcing the launch of the first end-to-end shopping experience on WhatsApp, where consumers can shop at JioMart directly within WhatsApp chat.

This is touted by the company as a global debut, as the idea is to make WhatsApp the platform that brings together buyers, delivery partners and sellers.

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