The Nothing Phone (1) is about to be released and the company is gradually revealing key details about the upcoming phone. After revealing the transparent design and LED strips that house over 900 LED lights.
In the latest reveal, it looks like the young tech startup wants to control the number of phones that will be sold at launch. And for that, Nothing will use an invite system to help the brand over-manufacture the inventory.
The information was shared through a official video (opens in new tab) on YouTube, and suggests that the company first make the invites available to community members and the remaining invites be shared among the general public.
The team also suggests that the phone (1) will be made available in limited quantity and may be made available to a wider audience outside the community based on early feedback.
Even Carl Pei, the founder of Nothing, can be seen justifying the decision to go with the invite system and says the company had two options – either to manufacture and accumulate lots of phones or to start selling as soon as possible and the company has chosen. to go ahead with the last one.
As a reminder, Nothing’s first product – the Ear (1) was also initially sold in limited quantities and was initially being sold through a flash sales format. Later, the company not only started selling TWS in open sales, but also introduced a translucent black color option.
The invite system is not new and was introduced by OnePlus when it started selling its phones in international markets. Not only did he ensure that the company could control the sales cycle by controlling the number of invites, he also helped OnePlus become what it is today.
Unsurprisingly, Nothing chose to go the OnePlus path rather than Xiaomi’s flash sales route. However, both methods are not foolproof. We’ve seen how invites ended up being sold across multiple platforms, similarly, devices sold via flash sales were also sold at premium value. We’re not sure how Nothing will minimize these bad practices
Nothing Phone key specs (1)
In related news, the Nothing Phone’s key specs (1) were revealed thanks to a benchmark list. O Geekbench listing (opens in new tab) reveals that the phone may come with a Snapdragon 778+ SoC along with at least 8GB of RAM.
The phone will run on Android 12 almost out of the box and is rumored to come with support for 45W fast charging. The previous design leak revealed that the phone will come with a flat front display with a left-aligned perforation cutout.
The Nothing Phone (1) will come with a dual camera setup on the back, although the exact specs of this camera module are not yet known.