This week, monitor maker Philips unveiled a new brand called Evnia that the company hopes to re-establish its position in the lucrative market for gaming-specific computer accessories.
Philips is a well-established and respected computer monitor maker, although it hasn’t had a specific gaming brand before. The closest Philips has come is with AOC, a Philips brand that makes some of the best gaming monitors on the market, but makes monitors for many different audiences, not just gamers.
Evnia was designed from the ground up to be a gamer brand, but it definitely eschews the typical, aggressive gamer style that has dominated the PC gaming space for the past decade. Rather than building a gaming monitor that looks like a Decepticon, the Evnia features a more modern looking aesthetic, with predominantly white chassis with Ambiglow lighting on the back to create an aura lighting effect.
In addition to the gaming monitor range, there are also Evnia PC gaming headsets, gaming keyboards and gaming mice, as well as a gaming mat. The first Evnia model to go on sale, the Philips Evnia 34M2C7600MV, will feature an ultrawide QHD panel (3440 x 1440p), with HDR 1400 and a 165Hz refresh rate. It will be available from December and will have an MSRP of €2,069 (about $2,050 / £1,810 / AU$3,240).
While certainly pricey, this is one of the more premium offerings in the Evnia product stack, with cheaper monitors expected to go on sale from mid-January.
Can Philips win over fans with its more affordable design?
It’s no secret that PC games have a particular style associated with them, for better or worse. For at least a decade, gaming PCs and gaming laptops have generally been defined by how much RGB lighting they have and how much they can resemble a stealth bomber or sports car.
Too much of anything for so long is bound to wear down consumers looking for a change, and there’s no getting around the fact that gaming aesthetics haven’t changed that much in a long time.
Philips isn’t throwing everything out the window with its Evnia branding (it will still feature RGB lighting, after all), but it does offer something new, design-wise, and that’s rarely seen in the PC gaming space.
Will it be enough to win over players? It’s too early to tell, but if there was ever a way to get back into the PC gaming space with a new product lineup, a revamped design is certainly a great place to start.