Realme has diversified its portfolio and introduced several ecosystem products, including smart TVs, tablets, audio accessories, laptops, IoT devices and more. Also, while the company is looking to offer more smartphones at almost every price point, it doesn’t plan on adding a foldable smartphone to its lineup anytime soon.
On a exclusive interaction (opens in new tab) with India where Shreehari, product manager at Realme, discussed the technical details of a steam cooling system on smartphones, he confirmed that the team has been discussing the possibilities of introducing a foldable phone. However, there is no specific timetable for adding such a device to the company’s repertoire.
While Realme is among the few brands that haven’t shied away from introducing new technologies to the market and democratizing them, the company feels its target user base may not be ready for a foldable phone. According to Shreehari, “Realme consumers are very different from other brands and their needs are different too.”
He also feels that the current state of devices with foldable screens doesn’t make them an automatic choice for Realme’s target customers. While he hinted that Realme might not release a foldable phone anytime soon, the possibilities can’t be ruled out.
High cost can be a deterrent
Although the foldable phone market has grown exponentially in the recent past, the technology is still in its early stages. As of now, Samsung is the only smartphone maker with a global presence making serious inroads in this segment.
In addition to the South Korean tech company, several Chinese smartphone manufacturers such as Xiaomi, Lenovo (Motorola), Oppo, Vivo, Huawei and Honor have launched foldable phones. However, the availability of these devices is mainly limited to China.
As technology has not yet been democratized, the initial cost of purchasing a foldable phone is considerably higher than a regular phone. As Realme’s core user base is limited to budget, mid-range and affordable premium smartphone users, introducing an ultra-premium phone can be an expensive experiment.
Also, while other BBK companies such as Oppo and Vivo have already introduced foldable phones, this technology is still in its early stages, and issues like the fragility of the foldable screen, the prominent crease, etc. mass adoption of foldable phones.