Instagram repost apps are getting buried soon. Instagram is bringing an official repost feature that allows you to repost other people’s posts to your feed.
Meta officially confirmed Techcrunch who plans to test the repost feature for a small group of people soon.
A spokesperson for Meta revealed this to Techcrunch: “We are exploring the ability to re-share posts to Feed – similar to how you can re-share to Stories – so people can share what resonates with them and the original creators are credited for their work”.
The feature was discovered by @MattNavarra on Twitter. As you can see in the screenshot, reposts will have a different tab on your profile. And reposts will not be shown in the main feed.
Instagram reposts tab on profiles?! What is this Adam? pic.twitter.com/WayWCJGBfxSeptember 7, 2022
Currently, you can share other people’s posts in stories, and this is the only official way to have a similar post as a repost. But there are many unofficial reposting apps available from the early days of Instagram. This is eerily similar to the repost feature that TikTok recently introduced in the US. It’s also the same feature that Twitter has had for a long time, retweet.
As with any other testing feature, it is unclear when Meta plans to roll out the feature widely to all users. Keep an eye on the feature; it may show up in your account soon.
Will this improve Instagram?
Users are already complaining about their frustration with recent changes to Instagram, which has shifted to making the rollers take center stage. It’s natural to ask what this will mean for Instagram and how it will change the platform.
It remains to be seen how Instagram implements this feature and whether it will complement the experience or degrade it. Recently, Instagram backtracked on its strong push on the Reels video, which has made Instagram more like a TikTok impersonator. We can assume that Meta would be even more careful with this new repost feature, which could change the entire platform landscape.
Instagram has been testing several features in a row; he recently kick-started the BeReal app with its ‘Candid Challenges’ feature and was also caught testing the vertical stories feature.