At IFA 2022 (opens in new tab) and we joined SharkNinja for breakfast, and were lucky enough to be offered a professional hairdresser using the new Shark FlexStyle.
Must be one of the best hair dryers (opens in new tab) we’ve seen in a long time. It can be used with or without the six attachments, and the end bends at 90 degrees, which makes drying the dryer easier. The overall shape and size of the main unit doesn’t take up much space, in fact we’ve found it compact enough to fit in a suitcase – although it can be hard to get all of attachments, too.
Priced at £349 (about $400 / AU$600) it’s certainly an expensive investment, but we think because it’s so versatile it’s worth it. is available for pre-order direct from Shark UK (opens in new tab) or, if you prefer to wait, it will be released in October 2022.
Getting your hair done, wherever you are, is a real pleasure, so I was happy to be able to sit in a hair salon and have my thick, shoulder-length hair tamed and waved in the middle of the IFA tech fair in Berlin.
The Shark FlexStyle warmed up quickly, as far as I could see, and it was easy to switch between accessories. I opted to have stylized waves at the end of my hair so the left and right rollers were deployed.
Large segments of hair were easily wrapped around the rollers which was really nice to see as I am very aware of how thick my hair is – not only are my hair strands thick but I also have a lot of hair. This echoes the Shark Beauty campaign, whose mission is to defend and celebrate hair diversity. We were very impressed to say the least.
Other noteworthy things you can do with the Shark FlexStyle is that it can be easily rotated back and forth from a powerful hairdryer to a multi-styling tool with just a twist. This means you will be able to dry your wet hair and curl, add volume or straighten your hair simultaneously, saving you time without causing heat damage.
The six accessories you get with the hair curler are the two rollers, two brush heads, a diffuser and a nozzle. We can’t guarantee the usefulness and effectiveness of all these attachments, yet, but we’ll test them out in our full review soon.
The Shark FlexStyle is beautifully presented in a black and rose gold color. These are colors similar to the Shark Vacuum Cleaner (opens in new tab) range in the UK, and according to the company’s own research, this color combination is the most popular with customers.
It’s a compact, corded hair dryer that we think will travel well. The weight is easy to hold and use, and the accessories are easy to put on and take off.
One design feature we love is that you can switch between a hairdryer and a curling iron with just a twist, although this took a while to figure out in the first instance.
Having seen, held and tried out the Shark FlexStyle, we feel this will be a good beauty device that will replace a broken hair dryer or add to your selection of styling tools.
We were really impressed with how versatile it is and how easy it is to use. The professional hairdresser who did my hair was equally impressed, who even commented that he will be using the device in his salon, which speaks volumes. We are looking forward to using it in our own home and testing all attachments.