On day 3 of our time at IFA 2022 (opens in new tab) we took front row seats to the talk by Hakan Bulgurlu, CEO of Arçelik. The room was quite full and we were eager to hear the vision to solve some of the most pressing challenges facing humanity, along with a new water-efficient innovation for all ears.
Arçelik is the leading global home appliance manufacturer and parent of 12 brands, including Beko and Grundig. You may have seen some of the best coffee makers (opens in new tab) and better vacuum cleaners (opens in new tab) in the UK are from Beko, as are major appliances, and Grundig is paving the way for sustainable innovation in Europe with the personal care and home appliance categories.
It was clear from the start of the presentation that the parent company is pushing sustainability forward in its product and manufacturing innovations. Heavy statistics have been shared, as 40% of global electricity is used by electric motors, air conditioners, refrigeration and lighting, which is a lot of energy to be used by our everyday appliances.
The novelty launched, but not yet available for purchase, is the Beko SaveWater household appliance line, which includes a dishwasher and a washer/dryer.
The dishwasher uses only 6.9 liters of water to wash a full load of water efficiently, compared to Beko dishwashers with the same energy level and capacity, but without SaveWater technology. The feature saves water from the last rinse phase in the dishwashing cycle, storing it hygienically and safely in the machine’s specially designed water tank so it can be reused at the start of the next wash, helping to save 2.6 liters of water with each wash with the Eco program.
This water reuse is a theme in the washer-dryer duo as well. The tumble dryer works in conjunction with compatible Beko washing machines, where the water collected during the drying cycle is fed directly into the washing machine for use in the next wash cycle. Up to 5.2 liters of water will be collected during each drying cycle, safely storing it to fill the washing machine with water.
It’s really ingenious. This was unlike any other innovation we saw at IFA 2022 and we were so impressed that we awarded it the Best Large Device category at the IFA Awards.
After the talk, we spent some time at the Grundig booth. The brand intends to inspire everyday actions in search of a better future with products that promote sustainability without compromising quality, in line with its motto “Starts at home”. There was a lot of brown color, flecked with green, used in the windows, which immediately gave us the feeling that we were in touch with nature.
They had a new range to mix with some of the best robot vacuums in their category: the VCR 6270 and the VCR 7230. These were Grundig’s first robot vacuums, with the only difference between the two being that the 7230 was self-propelled. – deflating . We would have loved to be able to offer the review of one of these floor cleaning gadgets, but sadly like the hair dryer we saw (opens in new tab)It is not available for review or purchase in the UK.
The same happened with the Grundig VCC 7170 Eco. It’s a vacuum cleaner that might not look like anything special, but 52% of the plastic used in the design was recycled. This is something that was really refreshing to see and it’s a design consideration we’d like to see more of.
The future of sustainability for Arçelik
There is a clear strategy for the Arçelik team, which is to be more sustainable in everything they do. It is recognized that sustainability is more important than ever. Consumers look for brands they feel they can trust and that reassure them.
Arçelik has long adapted sustainability as a business model and placed it at the heart of everything it does. For example, by 2050 they aim to achieve net zero emissions across all operations through green investments in renewable energy; they will increase the amount of recycled plastic content to 40% and bio-based content to 5% in all their products; and the brand will reduce energy consumption and water withdrawal by 45% per product in manufacturing (compared to the base year of 2015).
We spoke with Ragip Balcıoğlu, commercial director at Arçelik, who echoed these plans and how being more sustainable will sync up with the cost-of-living crisis we are all facing.
Making sustainable and energy-saving products more accessible to consumers (you, our readers) is a central focus of Arçelik. They invested €93 million ($92.5 million / £80.4 million / $AU 135.9 million) in research and development in 2021 and will continue to listen to their consumers and meet the needs of the planet in their future innovations.
IFA 2022 is Europe’s biggest tech trade show, and is in Berlin to bring you all the breaking news and announcements, as well as our hands-on first impressions of the new TVs, wearables, audio devices and other gadgets on display.