Sustainability is at the heart of home appliance innovation for this progressive brand

On day 3 of our time at IFA 2022 (opens in new tab) we took front row seats to the talk by Hakan Bulgurlu, CEO of Arçelik. The room was quite full and we were eager to hear the vision to solve some of the most pressing challenges facing humanity, along with a new water-efficient innovation for all ears.

Arçelik is the leading global home appliance manufacturer and parent of 12 brands, including Beko and Grundig. You may have seen some of the best coffee makers (opens in new tab) and better vacuum cleaners (opens in new tab) in the UK are from Beko, as are major appliances, and Grundig is paving the way for sustainable innovation in Europe with the personal care and home appliance categories.

It was clear from the start of the presentation that the parent company is pushing sustainability forward in its product and manufacturing innovations. Heavy statistics have been shared, as 40% of global electricity is used by electric motors, air conditioners, refrigeration and lighting, which is a lot of energy to be used by our everyday appliances.

(Image credit: Future)

The novelty launched, but not yet available for purchase, is the Beko SaveWater household appliance line, which includes a dishwasher and a washer/dryer.

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