This year, Samsung has finally launched its own competitor for the best OLED TVs – the Samsung S95B, which uses a state-of-the-art ‘QD-OLED’ display. By combining the Quantum Dot color technology that Samsung’s QLEDs are famous for with the pixel-precise contrast of OLED, it produces images that we call “groundbreaking” and “sensational” in our five-star review.
The only downside is that QD-OLED technology isn’t cheap – new-gen technology never is – and it also only comes in 55-inch and 65-inch sizes these days.
But it looks like Samsung Display has plans that will likely change both of these issues, ready for next year’s models. according to one reporting on The Elec (opens in new tab)Samsung Display has already raised the yield rate to 85% and expects to increase the number of QD-OLED panels it is producing by 30% by the end of the year.
The ‘yield rate’ refers to how many Samsung Display TV screens actually work well enough to be used in a final product. In 2021, the yield rate of QD-OLED was said to be only 50%, which means that half of the screens he tried to make were waste. A low yield rate drives up the price of the screen, because you have to factor in the cost of all that waste material and energy in the price of successful screens. So this increase in efficiency means that less can be charged for QD-OLED panels.
And increasing the number of screens by 30% can also mean cheaper screens, because economies of scale improve (ie: the more you make of something, the cheaper each one is to produce).
At the same time, investing in these new production facilities will mean that Samsung will also be able to produce 49-inch and 77-inch QD-OLED displays. However, that’s not as exciting for mid-sized TV fans as you might expect: The Elec’s history suggests that the 49-inch panel will aim to be a monitor rather than a TV – expect a 32″ version: 9 ultra-wide 34-inch Alienware QD-OLED display than a 4K TV, based on what The Elec says. We’ve seen this sort of thing (without OLED) before: the Samsung Odyssey Neo G9 and Philips Brilliance 499P9H, for example.
However, there is one catch: Samsung Display is waiting to invest in these new production facilities until it knows whether Samsung Electronics (the part of the company that actually puts the screens on TVs and monitors) will commit to releasing more QD-OLED products.
That’s hard to predict at this point, but since Samsung and LG couldn’t agree on a price for Samsung to use regular (non-QD) OLED screens for their TVs, it only makes sense that Samsung would move more heavily with its own version of the product. OLED as an alternative.
And the price could drop even further after 2024
There’s a second report in The Elec which is also good news for QD-OLED pricing in the future – but it appears to be further away. The report reveals that Samsung Display is working on a new, thinner way to build QD-OLED displays with a company called ETRIas confirmed at an exhibition conference in South Korea.
We don’t really care about thinness for aesthetic reasons (you already visa Current OLED TVs? Thickness is not an issue!), but the way Samsung and ETRI plan to achieve this is by removing a layer of lamination that is included in current screens. This would simplify production, making the entire process more efficient and therefore cheaper per panel in the long run.
However, the report says commercialization of this technology is unlikely until “after 2024”.
It’s no surprise that Samsung has plans for more advanced screen designs in the works – Samsung Display is one of the main research centers for OLED products and is also researching ways to improve the efficiency of the blue OLED pixels that QD-OLED displays rely on for generate your light, what also help bring down the price of QD-OLED, but it just as well seems to be several years away.