O iPhone 14 Pro Max The high price is not scaring buyers away, according to a report by Apple supply chain analyst Ming-Chi Kuo. In a summary report compiled after the first weekend of iPhone 14 being on sale, Kuo says the iPhone 14 Pro Max accounted for 30-35% of total iPhone 14 family sales, making it the most popular of the new phones.
If you’re considering an iPhone 14 but aren’t sure which model to buy, we’ve walked you through the differences in our guide to the iPhone 14. best iPhone for you.
The two iPhone Pro models based on the A16 Bionic are together proving more popular than the two models based on the older Apple A15 Bionic chip, the iPhone 14 and iPhone 14 Plus. Kuo says the Pro and Pro Max will account for 60-65% of sales for this sales period, which is slightly higher than his own original estimate of 55-60%.
One of two A15 iPhones, the iPhone 14 Plus is currently only available for pre-order and is not scheduled to begin shipping until October 7th. It’s unclear how Kuo got his sales data, as Apple doesn’t share sales data. broken down by individual models – Kuo has in the past used informal checks of the Apple Store page as a basis for assumptions.
[Analysis] Apple、iPhone 14與供應鏈的近期趨勢預測 / Some predictions for recent Apple, iPhone 14 and supply chain trends @mingchikuo https://t.co/nNReMRcGQHSeptember 20, 2022
Kuo says the iPhone product sales mix is improving, and that will be good for Apple in the long run. The analyst points out that the beneficiaries of Apple’s sales bonanza will include the makers of each individual component and sensor that goes inside the phone, including the Samsung Display, which makes the screen, and Sony, which makes the new 48MP camera.
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As we’re still getting to know our iPhone 14 devices and looking forward to the next generation, we’re pleased to see Apple selling a good mix of devices and also the slight dominance of the iPhone 14 Pro models. What we really want is for the next generation iPhone 15 to get as many Pro features as possible – and the more Pro devices Apple sells, the more likely it is.
Returning to Kuo’s point about component makers, these fancy iPhone 14 Pro Dynamic Island displays cost more to make than the cheaper iPhone 14 notch – until Samsung Display and others start making enough for the production scale reduces cost.
That means we’re more likely to see Dynamic Island and possibly other Pro features like the 48MP camera on the base iPhone 15 model if Apple can sell enough iPhone 14 Pros and Pro Maxs with those features this year.