These are the secrets of the Samsung Galaxy Fold and the future of that crease

Foldable devices, which are now in the hands of consumers and even on display here at IFA 2022 on laptops from Lenovo and Asus, could be enjoying their rookie year. In that case, we probably have Samsung to thank, which has done most of the work to make foldable phones and flexible displays popular.

How we got this far, and how Samsung’s esteemed foldables, the Samsung Galaxy Z Flip 4 and Samsung Galaxy Z Fold 4, overcame countless design challenges is a story best told by someone on the inside: someone like Dr. Won-Joon Choi, Executive Vice President, Head of Core Product Research and Development Team and Technology Strategy Team at Mobile eXperience Business, Samsung Electronics, who sat with me at IFA 2022 in Berlin to share various design secrets and Fold development.

With foldables, Choi said, Samsung hopes, as it did with big-screen phones like the Galaxy Note a decade ago, to reshape the industry. It’s a line, along with the belief that foldables are ready to go mainstream, that Samsung likes to repeat to anyone who will listen – but I feel like with Choi the sentiment is based less on marketing hype than not hard won. experience.

Dr. Samsung’s Won-Joon Choi at IFA 2022 (Image credit: Future)

Building the Z Fold and Z Flips has been “very challenging… Research and development and directs Samsung’s technology strategy team, where he builds strategic relationships with startups and global companies. It figures significantly in his work to help bring the now three-year-old Foldable business to life.

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