Viacom18 will revolutionize IPL streaming – 4K sports streaming for the first time in India

Reliance Industries President and Managing Director Mukesh Ambani at the 45th Annual General Meeting said digital is a central and rapidly growing theme for the company’s media business as it prepares to embrace the 5G revolution. “Our partnership with Bodhi Tree, James Murdoch, Uday Shankar and Paramount Global will help Viacom18 with additional talent bandwidth and allow us to build a world-class media and entertainment business,” he said.

The entertainment arm of the Viacom18 group is looking to aggressively invest in film rights and original content for its OTT platform. He said Viacom18 made a high-decibel entry into the sport by bundling the Indian Premier League (IPL) digital rights for the next five years.

IPL telecast to get a digital makeover

(Image credit: Shutterstock)

Remember that last June, Viacom18 won the IPL streaming rights in an intense auction. Viacom18 came out with the digital rights for Rs 20,500 crore.

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