In a season of just a few selected winners, Dhanush’s Tamil film Thiruchitrambalam it is a certified blockbuster. The slice of life cum romantic history has run into crowded houses in Tamil Nadu and other states. It has already breached the Rs 100 crore club — a big deal for a small budget film (which is said to be made at a cost of around Rs 30 crore). It is also considered to be the highest grossing in Dhanush’s career, which has seen some big hits like Velai Illa Pattathari, Yaaradi Nee Mohini, and polladhavan.
In addition to the gray man actor, Thiruchitrambalam starring Nithya Menen, Rashi Khanna, Priya Bhavani Shankar, Bharathiraja and Prakash Raj. It is directed by Mithran R Jawahar, who had previously worked with Dhanush on films such as Yaaradi Nee Mohini, Kutty and Uthamaputhiran — incidentally, all three were remakes of Telugu hits. Thiruchitrambalam it was the duo’s first original film together.
Since it became a hit, there was an expectation of when it would start airing on a streaming platform. Since Sun Pictures financed the film, the rights have gone to its OTT platform, Sun NXT.
Thiruchitrambalam popular in Japan too
However, there is speculation that the film may also stream on Netflix. Sun NXT and Netflix seem to operate on some sort of understanding. Films made by Sun Pictures in the past have been streamed on both platforms. by Rajinikanth Annaatthe and from Suriya Etharkum Thunindhavan were made available by both streamers simultaneously.
but both Annaatthe and Etharkum Thunindhavan did not do well in the theaters. So it might have been easy for Sun Pictures to share the spoils with Netflix. But Thiruchitrambalam being a big brute, the production house might be less than close this time around.
Thiruchitrambalam is yet to get a streaming date. The movie, released in theaters on August 18, will likely premiere on streamers on October 4, which is Ayudha Puja Day in Tamil Nadu — one of Tamil Nadu’s great festivals. It can be broadcast on Sun TV on the same day.
Meanwhile, the film also has fans from abroad. A couple from Japan shared a glimpse of them dancing to the film’s song on social media. Sharing the video, the two main actors, Dhanush and Nithya Menen, were happy with the scope of the song and the film.
The reel, which was posted to Instagram, was captioned: “Love from Japan. Shrine vibes. Thank you Dhanush, Rashi Khanna and Sun Pictures. #Thiruchitrambalam.”