Even as their faces are criticized for having an adverse impact on young people, social media platform Instagram has announced the launch of its ‘parental supervision’ tools in India, through which parents can track (and control) their use of platform by their children. It is also introducing a ‘family centre’, a space for parents and guardians to access supervisory tools and expert resources.
The launch in India appears to be part of the global expansion of supervisory controls and family center that were first launched in the US in March of this year.
Natasha Jog, Director of Public Policy at Instagram, Facebook India (Meta), said: “Supervisory tools and the family center will add to our efforts to keep young people safe. Our intention is to strike the right balance for young people’s desire some autonomy when using Instagram, but it also allows for supervision in a way that supports parent-youth conversations when it’s useful.”
Thanks to new supervision tools, parents can see how much time their kids spend on Instagram and set time limits. They can also set specific times during the day or week to limit their children’s use of the platform.
Parents can be notified when their teen chooses to report an account or post, including who was reported and the type of content. In addition, they can also keep track of which accounts their teens follow and which accounts follow them. Parents can now send invitations to their teens to start supervision tools. Initially, only teenagers could send invitations.
The family center allows parents to view the accounts they supervise on Instagram and manage supervision settings. The family center will also provide access to English and Hindi language resources from experts and will review articles, videos and tips on topics such as how to talk to young people about social media. Parents can also watch video tutorials on how to use the new supervision tools, the company said in a statement.
Parents can access the ‘Family Center’ by tapping their profile or profile picture in the lower right corner. Tap more options at the top right and tap settings. Finally, tap on ‘Supervision’.
Meta is also working with Kidsstoppress.com, a discovery platform for parenting needs, to engage with parents and spread the word about the tools.