Is the Indian smart TV segment so profitable? Each is releasing new models and new names are entering the segment. The latest is Zebronics, the brand best known for IT, gaming peripherals and sound systems.
It came out with a smart TV with webOS and with features like built-in Alexa, Dolby audio, ThinQ AI and more. The 55-inch TV, ZEB-55W2, has an Ultrabright 4K UHD display with HDR-10/HLG support and is intended for movies/TV series as well as gaming marathons.
Zebronics is also expected to launch a series of smart TVs in various sizes, starting at 32 inches. It is also expanding the reach of its service centers by partnering with more than 500 TV-only franchises on 19,000 PIN codes nationwide.
But why is Zebronics entering the smart TV market?
The ZEB-55W2 comes with 20W speakers and users can also choose from the wide range of compatible Zebronics soundbars. The ZEB-55W2’s ThinQ AI can elevate the TV viewing experience with artificial intelligence. The ThinQ app on your smartphone can be used to watch smartphone content on the TV or just use the smartphone as a TV remote. The built-in voice remote can help you navigate content conveniently and it also comes with Air Mouse. The TV comes with a built-in content store that lets you install apps like YouTube, Netflix, Prime video, and more. It also has a plethora of connectivity options like HDMI, USB ports, optical port etc. It also has dual band wifi along with wireless BT.
The ZEB-55W2 is available at a starting price of Rs 44,999 at all major retail stores in India and can also be purchased at shop.zebronics.com
But why is Zebronics entering a market that is already crowded with well-established big names? Zebronics co-founder and director Pradeep Doshi said, “We’ve had our success stories with our Soundbar categories and now we’re venturing into the smart TV segment, delivering a holistic home theater experience to customers. It syncs with our motto to be a brand that provides ‘Premium for Masses'”.